# Mattermark has re-launched as an independent company! February 13, 2019 By Eric Milliken We are excited to announce that Mattermark has re-launched as an independent company! Mattermark’s mission is to maintain the most complete database of private companies and their major financial events.… [Read Full Article](https://mattermark.com/mattermark-has-re-launched-as-an-independent-company/) --- ### Sales Success, Operations, and Tools with noHold CEO Diego Ventura August 30, 2017 By [Jonathan Kressaty](https://twitter.com/kressaty "Jonathan Kressaty on Twitter") We recently caught up with Diego Ventura, CEO and founder of noHold, to get his take on how their sales approach is different from other companies. [Read Full Article](https://mattermark.com/sales-success-operations-and-tools-with-nohold-ceo-diego-ventura/) --- ### Seed Stage Investment Lags Last Year’s Trend, While Series A Picks Up the Slack August 10, 2017 By [Danielle Morrill](https://twitter.com/DanielleMorrill "Danielle Morrill on Twitter") There was a time, long long ago, when investing before Series A was the territory of angel investors and a small handful of incubator programs. As the economy recovered from… [Read Full Article](https://mattermark.com/seed-stage-investment-lags-last-years-trend-while-series-a-picks-up-the-slack/) --- ### BrightFunnel, RedBubble, and Wevorce Among the Top Series A Startups Looking Ready to Raise August 8, 2017 By [Danielle Morrill](https://twitter.com/DanielleMorrill "Danielle Morrill on Twitter") Today was a rough day on the Internet… so first, here’s a kitten. A quick flip through Mattermark data shows there are 73 startups in the U.S. who announced their… [Read Full Article](https://mattermark.com/10-series-a-startups-looking-ripe-to-raise/) --- ### Uncovering the Potential of Dark Data August 8, 2017 By [Courtney Buchanan](https://twitter.com/BuchananCourt "Courtney Buchanan on Twitter") Every day 2.5 exabytes of data are created. That’s a lot of rich information — but unfortunately a majority of that data isn’t being used to its fullest capabilities. The… [Read Full Article](https://mattermark.com/uncovering-the-potential-of-dark-data/) --- ### 4 Tips To Make Your Sales Enablement Strategy More Effective August 3, 2017 By Monika Götzmann Monika Götzmann is the EMEA Marketing Director of Miller Heiman Group, a global sales coaching and customer experience company. Sales enablement includes human and technological factors that improve sales team… [Read Full Article](https://mattermark.com/4-tips-sales-enablement-strategy-more-effective/) --- ### Why Sales and Marketing Teams Should Think Like Data Scientists August 2, 2017 By [Courtney Buchanan](https://twitter.com/BuchananCourt "Courtney Buchanan on Twitter") Selling is no easy feat. It requires ongoing research and being very knowledgeable about prospects and customers. You need to appear like you know the company inside and out, even… [Read Full Article](https://mattermark.com/why-sales-and-marketing-teams-should-think-like-data-scientists/) --- ### Relationships as a Business and Sales Lever: Q&A with Michael Africk July 26, 2017 By [Courtney Buchanan](https://twitter.com/BuchananCourt "Courtney Buchanan on Twitter") When a company is in its early stage, the founders often wear the sales rep hat, in addition to product manager, marketing lead and more. But sales is often… [Read Full Article](https://mattermark.com/relationships-as-a-business-and-sales-lever-qa-with-michael-africk/) --- ### Who Owns Lead Enrichment — Sales or Marketing? July 24, 2017 By [Jonathan Kressaty](https://twitter.com/kressaty "Jonathan Kressaty") Like most marketing teams, our team at Mattermark has a goal to actually connect with prospects, not just shove them through the marketing and sales funnel. To earn a customer’s… [Read Full Article](https://mattermark.com/who-owns-lead-enrichment-sales-or-marketing/) --- ### How to Build A Better Spreadsheet For Fundraising July 19, 2017 By [Erin Wilson](https://twitter.com/techmatchmaker "Erin Wilson on Twitter") Erin Wilson is a co-founder at hirepool.io, a CRM for the job seeker, on a mission to empower job seekers of all backgrounds. Fundraising can be a daunting feat to overcome.… [Read Full Article](https://mattermark.com/build-a-better-spreadsheet-for-fundraising/) --- ### Startups Lure Salespeople with Equity as an Incentive July 17, 2017 By Tom Matta Tom Matta is the VP of sales at eShares, a software platform that allows investors and companies to manage cap tables and grant stock certificates digitally. Salespeople are stereotypically competitive,… [Read Full Article](https://mattermark.com/startups-lure-salespeople-with-equity-as-an-incentive/) --- ### Why Employee Growth and Headcount Matter for Salespeople July 13, 2017 By Duncan Winter Context and timing are everything when it comes to building relationships with prospects. If you reach out too early when they don’t need your product, you’ll likely be ignored. And… [Read Full Article](https://mattermark.com/why-employee-growth-and-headcount-matter-for-salespeople/) --- ### Using Data to Drive Outbound Sales July 10, 2017 By George Psiharis George Psiharis is the vice president of business development of Clio, a cloud-based law practice management software. Like most startups maturing into growth-stage companies, we’re always on the quest for… [Read Full Article](https://mattermark.com/using-data-to-drive-outbound-sales/) --- ### Why Customer Success Equals Business Success July 6, 2017 By Jesse Japitana Today modern technology has made do-it-yourself the business and social norm. Looking to buy something? You’ll likely navigate to Amazon, type in a few keywords to search for the item… [Read Full Article](https://mattermark.com/why-customer-success-equals-business-success/) --- ### Why Sales Enablement Should Take a Page Out of the Product Management Playbook July 5, 2017 By [Liz Cain](https://twitter.com/elizabethjcain "Liz Cain on Twitter") Liz Cain is VP of Go-to-Market at OpenView, the expansion stage venture capital firm. It’s easy to get hung up on creating the “perfect” deliverable. We all do it. Whether… [Read Full Article](https://mattermark.com/why-sales-enablement-should-take-a-page-out-of-the-product-management-playbook/) --- ### Boston’s Growing Startup Landscape: What It Means for Investors, Entrepreneurs and Salespeople June 12, 2017 By [Courtney Buchanan](https://twitter.com/BuchananCourt "Courtney Buchanan on Twitter") Entrepreneurs often flock to Silicon Valley to start a company because of the number of venture capital firms and angel investors and the community’s appetite for new companies. But other… [Read Full Article](https://mattermark.com/bostons-growing-startup-landscape-what-it-means-for-investors-entrepreneurs-and-salespeople/) --- ### A Beginner’s Guide to Modern Sales June 8, 2017 By [Courtney Buchanan](https://twitter.com/BuchananCourt "Courtney Buchanan on Twitter") In a world filled with business jargon, sometimes it can be hard to understand precisely what someone is talking about. Last year we shared a beginner’s guide to venture capital,… [Read Full Article](https://mattermark.com/beginners-guide-to-modern-sales/) --- ### You’re Sitting on a Gold Mine of Data — Here’s What You Should Do With It June 7, 2017 By [Nis Frome](https://twitter.com/nisfrome "Nis Frome on Twitter") Customers seek outcomes – not tools or services – and it’s the marketing and sales teams’ objective to prove that they can enable prospective buyers to achieve such outcomes. To… [Read Full Article](https://mattermark.com/what-to-do-gold-mine-of-data/) --- ### How to Find Green Energy Companies That Match Your Ideal Customer Profile June 5, 2017 By [Courtney Buchanan](https://twitter.com/BuchananCourt "Courtney Buchanan on Twitter") With recent news of President Trump withdrawing from the Paris climate accord, it’s more timely than ever to be aware of what’s happening in the green energy space. Thirty states… [Read Full Article](https://mattermark.com/find-green-energy-companies-that-match-ideal-customer-profile/) --- ### Optimize Sales Ops by Integrating Data-Driven Tools May 25, 2017 By [Courtney Buchanan](https://twitter.com/BuchananCourt "Courtney Buchanan on Twitter") Sales reps used to spend endless hours inputting information into CRM systems to arm their team with insights to reach out to prospects and current customers — and some still… [Read Full Article](https://mattermark.com/optimize-sales-ops-by-integrating-data-driven-tools/) --- ### Why Marketing Automation and Problem Solving Should Guide Your Business Strategy May 23, 2017 By [Courtney Buchanan](https://twitter.com/BuchananCourt "Courtney Buchanan on Twitter") Every day entrepreneurs develop new products and services that enable businesses to work smarter, and they’re constantly circling back to the question of how to stay focused and scale. For… [Read Full Article](https://mattermark.com/marketing-automation-and-problem-solving-should-guide-business-strategy/) --- ### How a Bottom-Up Approach Can Help You Sell to the Big Guys May 17, 2017 By [Courtney Buchanan](https://twitter.com/BuchananCourt "Courtney Buchanan on Twitter") Enterprise sales reps typically have taken a top-down approach, talking to C-level executives since they’re the gatekeepers of the budget. But in the last decade, we’ve seen a shift to… [Read Full Article](https://mattermark.com/bottom-approach-can-help-sell-big-guys/) --- ### The Top 25 500 Startups Batch 20 Demo Day Startups May 11, 2017 By [Nick Frost](https://twitter.com/thinker "Nick Frost on Twitter") Today is the 500 Startups Batch 20 Demo Day in San Francisco, CA. The startups will pitch to an audience of Venture Capitalists, Angel Investors, and decision makers at large tech companies,… [Read Full Article](https://mattermark.com/top-25-500-startups-batch-20-demo-day-startups/) --- ### Your Sales Success Depends on These 4 Data Points May 9, 2017 By [Courtney Buchanan](https://twitter.com/BuchananCourt "Courtney Buchanan on Twitter") You’ve heard about the importance of data-driven insights and you likely already use data to inform prospecting, but if you’re like most salespeople, you know you can take it one… [Read Full Article](https://mattermark.com/sales-success-depends-4-data-points/)